
1% for the Planet
1% for the Planet
Wildlife.ai has partnered with 1% for the Planet to bolster global conservation efforts using AI-driven technology, advancing its mission to protect endangered species and ecosystems. Through this partnership, Wildlife.ai will connect with like-minded businesses and individuals, creating opportunities to channel resources into impactful conservation initiatives.
1% for the Planet links businesses and individuals pledging 1% of their annual sales to nonprofits focused on conservation, sustainability, and ecosystem protection. By joining this global network, Wildlife.ai gains access to a broad range of business partners who share its mission to support biodiversity conservation and empower communities.
Committed to accelerating wildlife conservation through AI and machine learning, Wildlife.ai supports researchers globally by delivering precise data on species populations, health, and habitat conditions. Among Wildlife.ai’s key projects is the development of pattern recognition software to identify Archey’s frogs, a critically endangered species in New Zealand, based on their unique skin patterns. This labour-intensive process currently requires trained observers and high-quality photos. The new software simplifies image processing, speeding up identification and improving conservation management.

About 1% for the Planet
1% for the Planet is a global organisation that connects dollars and doers to accelerate smart environmental giving. Through business and individual memberships, 1% for the Planet inspires people to support environmental organisations through annual membership and everyday actions. The organisation advises on giving strategies, certifies donations, and amplifies the impact of its network.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given more than $655 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 5,200 business members, more than 7,000 environmental partners, an expanding core of individual members, and thousands of nonprofit partners in more than 110 countries.
“The intent of 1% for the Planet is to help fund these diverse environmental organisations so that collectively they can be a more powerful source in solving the world’s problems,” writes Yvon Chouinard, co-founder of 1% for the Planet.
About Wildlife.ai
We are an innovative non profit organisation based in New Zealand, committed to harnessing the power of cutting-edge technologies to protect endangered species and ecosystems. By developing AI-powered solutions, such as species recognition software and camera systems, Wildlife.ai provides scientists with the data they need to monitor wildlife populations, assess ecosystem health, and improve conservation strategies. Wildlife.ai curates robust education programs for adults and children in local communities to empower a generation of citizen scientists.Wildlife.ai also works with corporate sponsors, offering them the opportunity to contribute to critical conservation efforts while benefiting from tailored impact reports, featured spotlights, and access to its Data Rangers program.


